Mobile phone penetration and text messaging in Canada are increasing at an exponential rate. According to a Reuters survey, more than 70% of respondents would elect to have digital receipts sent directly to their mobile phone if merchants offered the option. The main reasons cited include negating the environmental impact of printed receipts and the convenience of storing and accessing transaction details digitally. Tender Retail has partnered with Silverback Media to offer a Mobile Receipts solution which is seamless, easy-to-integrate and allows merchants to realize the full benefits of this shift in consumer behaviour. A simple add-on for Merchant Connect Multi (MCM), it sends an official SMS record of the transaction details if the customer enters their mobile phone number into the PIN pad during the transaction. It’s a vital new tool for forward-thinking retailers looking to build their corporate image while increasing customer satisfaction.