Today’s consumers expect much more from merchants who want to earn repeat business. Value-add offerings such as gift cards, loyalty programs and innovative merchandise such as pre-paid phone cards are the new standard in relationship-building tools. Fortunately, when managed correctly, these items can also drive considerable revenue in addition to enhancing your customer loyalty and traffic.

MCVA is a series of components available for Merchant Connect Multi (MCM) that gives merchants the opportunity to offer a variety of value-add programs without investing significant time and money in modifying existing POS systems. MCVA is fully integrated within MCM – one platform manages all card transactions – meaning no standalone hardware and easy reconciliation of purchases, redemptions and promotions across multiple value-add programs.

More importantly, MCVA incorporates the same renowned flexibility that has made every Tender Retail application the industry standard. We’ve partnered with the leading providers to develop a one-stop solution that gives merchants the freedom to instantly switch to the provider that best suits their needs at any given time. Minimize expenditures and maximize customer relationships – all with a few mouse clicks.

Gift Cards

Over the past decade, gift cards have exploded across the North American retail landscape. They’ve become the #1 holiday season gift item and the preferred birthday gift of choice. Tender Retail’s MCVA enables merchants to cost-effectively realize the full potential of plastic gift cards – higher traffic, increased spending – while eliminating time-consuming paper certificates. With MCVA, uniquely branded cards can be merchandised safely right at the front counter, then activated and redeemed in real time through existing POS hardware.

Loyalty Programs

Very few initiatives boost customer relationships, purchase frequency and average ticket size like a well-executed loyalty program. Merchants who want to be viewed as best-in-class by consumers need a robust application that can seamlessly maximize all of the relationship building blocks created by a dynamic loyalty program. Whether in the form of rewards, Air Miles or points, MCVA lets you offer a variety of loyalty options to your customers. Purchases, redemptions, and account statements are managed and reported in real time; right at the POS. Implementing creative promotional campaigns is simple and straightforward. Every transaction with a loyalty program participant becomes a unique opportunity to efficiently and effectively drive incremental business.

Pre-Paid Phone Cards

Pre-paid phone cards have grown exponentially over the past decade to become a multi-billion dollar business. A wide variety of merchants – from singleunit convenience stores to multi-national electronics retailers – have recognized that the cross-demographic appeal of this lowfootprint, high-volume product line can drive incremental revenue with minimal effort. MCVA simplifies the phone card retailing process, allowing for purchase and activation within a single POS system. That means no additional hardware and more open space at the counter – the perfect place to merchandise the cards. Because they’re unusable unless activated, they can be placed front and center with minimal risk.