Merchant Connect VA (MCVA) are “value-added” applications within Merchant Connect Direct and Multi that give merchants the ability to take advantage of relationship-building, revenue-driving tools such as gift cards, loyalty programs and pre-paid phone cards.

Building on two decades of industry leadership, Tender Retail has developed strong relationships with the industry’s leading value-added providers. We offer integrated solutions with a number of gift card, loyalty program and phone card providers our partners are the best at what they do and we are excited about what they can bring to your business.

Gift Cards

North Americans spend tens of billions on gift cards annually they are now the #1 Holiday Season gift choice – and no retail merchant can afford to be without them. They’re the ultimate impulse purchase that also increases store traffic and drives revenue.

Electronic gift card programs are a cut above old-fashioned, time-consuming paper certificates, and MCVA offers a way to activate and efficiently manage them through your existing integrated payment application. You can securely merchandise your personally branded gift cards right at the front counter and what was once a tedious administrative process to reconcile with paper certificates is now automatically managed within the POS system. Gift cards are activated when the customer purchases them and MCVA validates transactions in real-time, which helps protect you against fraud.

Loyalty Programs

Very few initiatives maximize customer relationships, purchase frequency and average ticket size like a well-executed loyalty program. And the merchants that offer them are viewed as best-in-class within their segment.

Whether in the form of rewards or points, MCVA allows you to offer a loyalty program to your customers. Purchases, redemptions, and account statements are managed and reported in real-time; right at the POS. Every transaction with a loyalty program participant becomes a unique opportunity to efficiently and effectively drive incremental business.

Pre-Paid Phone Cards

Virtually worthless while they’re merchandised on the racks of a store, their activation turns pre-paid phone cards into a highly desirable item for a wide variety of potential customers. Introducing them as a product line within your retail environment is a safe, easy revenue enhancer. MCVA simplifies the process, allowing for purchase and activation within the same POS environment and eliminating standalone systems.

Please refer to the system requirements of Merchant Connect Direct or Merchant Connect Multi.